Monthly Archives: February 2013

The War of Art by Steven Pressfield

Goins, Writer

The War of ArtThe War of Art by Steven Pressfield is amazing. If you deal with creativity in your work or personal life, I can’t make a better recommendation.

I don’t know why I went so long without reading this book.

I had heard friends mention it in passing, but honestly hadn’t paid much attention to it.

Last year, I finally picked up the War of Art and finished it over Christmas break. I loved it.

Pressfield’s The War of Art is a must-read for any writer or artist.

This manifesto for creatives is essential for anyone longing to overcome “The Resistance” (the name of the force that prevents each of us from accomplishing our dreams.)

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Gaining control of your business – gaining self esteem

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You made it!!!!

Fantastic!! Your dreams came true and that inner confidence you gained has given you enough adrenalin to get your business off the ground. Those sleepless nights of crazy ideas and jotting things down
* Asking friends for help
* Finding creative ways of getting help with minimal cost
* Driving round half asleep
* Getting some press coverage
* Painting and decorating (you thought you were a hairdresser?)

And your business is open!!

Woo hoo – congratulations!

Now what?  You have hired the best staff in the business and you have found they know LOTS about thier craft or skill.  Exactly what you wanted! Brilliant.

Problem is, some of the staff may be more skilled than you, some may be older than you, some may sell more products than you.

This, little by little, wears away at your self esteem.  You feel like you lost control. Oh no, how did that happen? What happened to the drive, passion and ambition?  Let me tell you, it’s still there and you still have it in you to be the LEADER you dreamed of being.  You can do this but how?

Decide exactly what it is that makes you feel you have a low self esteem.  Do your staff listen to you?  Do they respect you?  Are you behaving like a leader?
Maybe the problem just lies within you.  Maybe you are questioning yourself.  Are you good enough?

Of course you are good enough.  How you turn it around is a question you can answer within yourself but you need some help sometimes to realise this.  If you walk around like a victim about to be picked over by the vultures who are your staff then guess what? …. they are going to do exactly what you think they will.  The BEST way forward is to physically begin by walking tall,  by COMMANDING respect from the staff,  by being a LEADER.

Find the answer within yourself and decide what is keeping you low, then go ahead and turn it around.

If you feel you would like some further direction on this or need to talk things over with someone who can listen knowingly (I’ve seen it all from previous clients) then go ahead and ask me for some help. louise@stranddesigns.co.uk

Much love

Louise

“The Crazy ideas keep going round and round in my head!!!” – is this you?

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The crazy ideas keep going round and round my head
 
Just like the now famous song, “The Climb”, sometimes, we are so busy striving for the things we dream of.  When you reach the top of the mountain you may well find yourself looking for another mountain to climb.  
 
Why? Well the reason is simple. Very often we find the thrill of the chase is in setting out with a dream, a passion unfulfilled or indeed the drama of trying to create a reality out of your own dream.
 
Does this sound true? Are you   a person who loves to keep thinking of new ideas all the time?  Have you often found people might say things to you like, “You are always dreaming up new things, try sticking to one thing.”
This is called the entrepreneaur.  This is who you are.  Cut yourself some slack and realise that you are indeed a person who will frequently drive yourself crazy, be your own critic and also indeed wish you had an ‘on/off’ switch for your brain.  Especially while driving the car or listening to someone who you are far from interested in.  You might even go so far as to use your “hairdressers ear” and nod in the right places or indeed 
“Hmm”, 
“Ahh” and 
“Oh really” in all the right places while you are switched off but tapped into your own brain.  This, my friend, is not a bad thing. Yet it drives you NUTS.
 
Ok, anaylse yourself. As you are the person who has the best perception of what will work for you and what won’t.
 
What WILL WORK FOR YOU AND WHAT WON’T?
 
You have tried lots  of ideas which were great, might have even made you money, yet you hated it.  Something called your Solar Plexis (or gut feeling) alerts you to the fact that this just didn’t sit right with you.  So how do you sort out what you do want? Which idea should you go with and which ideas should you write on a peice of paper, screw up and throw away?
 
The coach in me has decided to speak to you here and now and ask you to listen to within.  At times, you can feel so totally broke or “textbook” says things are going wrong.  These can often be the times that you are happiest.  Can you explain why? Not always! Something from within loves these feelings for some reason and therefore you need to listen closely to them.  Do this and you are on route to a brilliant life.
 
So how? Louise, tell me how?
 
I didn’t tell you how yet did I?  You can sort out your “Stuff”……….it’s pretty straightforward and you can do this clearly in your coffee break.  Ask me using my email louise@stranddesigns.co.uk and I will send you a  FREE formula that will stop the spaghetti brain and also will help you focus and love yourself for taking ten minutes to sort it out!
 
If you love this please help someone else towards a Lusher Life and forward/share/like/love………………..and don’t keep it a secret
 
Much love – Louise Usher
Creator of a Lusher life
Twitter: @louiseusher

Mystery Shopper in salon and Salon Consultant services

louiseusher

So, what does a client see?

When you invite a client into your salon, are you ready to impress them? To hear a gasp of “Wow!”

Now, should you find that you are the type of salon who’s decor and interior will never make the client gasp with that “Wow” what can you do?

Give up?

Accept that profit will be low, staff turnover high and just go with the unacceptable levels of service that go hand in hand with a regular salon that has no “Wow” factor?

Of course NOT!!!!

There are so many ways to turn around your salon if it is not making a profit….. these ways can be easy and they can be FREE.

Would you like to know HOW?

Generally, it might be surprisingly easy.  Yet if you are a salon which  has managers busy cutting hair 80% of their time, then you might well…

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Do you want more money?

Is that a daft question? Who doesn’t want more money?  Now as a personal coach I would ask lots of questions such as

*Why do you want more money?

*How are you going to get more money?

*What difference will it make to your life when you have more money?

 

Now,  think about those questions.  Many people just have a feeling of they want more money and not so sure about the how or why…..

 

If you feel inclined to,  write those questions down and even write the answers.  You can write them below if you like in the comments box..   You may be very surprised to realise you actually might find it VERY achievable.  Of course we can do lots of work to break down HOW to get this extra revenue and I may well go ahead with a VLOG and a flip chart  on you tube and break everything down.

 

However,  I have a very strong feeling that you may be falling into the same category as many others which is this: You listen to the media!

Recession recession we are being told.  Ok, enough of that word now!

 

Listen,  I read yesterday that if we all split the money of the word equally,  we would all have a million pounds……… HEY!! That means someone has yours,  unless you are a millionaire already!

Now, true or not I want you to open your mind right now and think about this:

Apple

Mark and Spencer

Costa

Three names for you!! Ok, so what about them?? They are all BUSY! Look in the grocery department at M N S and see how busy they are.  I visited Bluewater recently and most of the shops were empty. I was going to have my MAC looked at and honestly,  Apple was so so busy in there! Now, did you notice that Apple NEVER discount their products or put on a sale.  Why would they?  They don’t need to! They have a quality product that EVERYONE wants (pretty much!) and people are prepared to pay for that quality!

Let’s say that again.

 

THEY HAVE A QUALITY PRODUCT THAT DOESNT NEED DISCOUNTING BECAUSE CUSTOMERS ARE PREPARED TO PAY FOR THAT QUALITY.

 

So, imagine your business without discounts and offers and tricks.  What about if you were just to add a better quality that you would get known for and then the profit margins would go up as you take away the need for discounting.

 

Should you decide to see the glass as half empty here just to try and be clever,  you could say

“Ah yes but all those shops that sell things for 99p or discounted clothes shops are busy too as that is what people can afford.”

How do you know what people can afford?  Why are you assuming what they can afford. 

Ok, so yes, many people want to buy something for 99p.  How many products does that store need to sell to generate enough profit to pay the staff, the rent, the rates, the accountant? Etc etc.  You see my point.

To enable you to pay the attention in time to your client,  you need to offer that quality.

Competing with the competition means you will have to offer quality.  Look around you.  Do the staff look immaculate? What about the decor……. ?

 

What about your thoughts? 

 

Are you worth it? What are you worth?

Sleep Baby! Sleep!

ImageTell me,  do you feel that your head hits the pillow at night and your mind is FULL of racing thoughts? What are you thinking about? Is it the entrepreneurial brain within you? IF  you are chasing thoughts round and round….. STOP!!!! Who can you discuss your thoughts with? Who Do you trust? Would you love to sleep peacefully each night, knowing that everything will be okay? Currently I’m working with a  salon owner who approached me in total overwhelm. He had what felt like hundred of problems to figure out. While he was busy trying to stop his staff from constant bickering and complaining about phone calls from advertising agencies, he found he felt frazzled. AT NIGHT………would you like to sleep soundly? Have you ever wondered if it’s actually possible to wake in the morning feeling refreshed? IT “So, Totally is…….” Here’s my 5 steps towards achieving that goal: 1. STOP! Give yourself a break. Realise you cannot rule the world single handedly. You need help. 2. Think (and fantasise) about life the way you want it. What do you want? 3. Take a half day “off”.  This is not a holiday,  you will be working with great productivity – go somewhere with a pad and pen alone.  Make 2 lists.  One of things that bother you, one of things you would like.  You may find common ground here which will begin to give you some answers. 4. Download a free “Guided meditation” to listen to before you goto sleep. Betcha, you’re asleep before it finishes.  Choose your first meditation to be “relaxation”. 5.  Ask for some help.  Decide what will work for you.  Do you want to be listened to? Do you want practical help?  Do you need help to even realise what you need? YOU ARE NOT ALONE……. louise@stranddesigns.co.uk